Petruccelli Consulting offers a comprehensive set of services which are all grounded in strong strategic thinking. Each service is delivered using our unique approach to brand and business building. We start by identifying your specific objectives and challenges, then work with you to create successful and sustainable solutions.
Strategy
Effective organizational strategies help businesses stay focused and achieve goals. We work with you to evaluate your current strategy and make recommendations to refine and strengthen it using all four parts of our Strategic Planning Framework.
Part 1: Situational Assessment
We perform a deep analysis of your market, and business and organizational structure, as well as those of your competitors.
Part 2: Organizational Direction
Our initial one-on-one meetings with key members your leadership team and board of directors help us learn and understand the current direction of the organization. Additionally, we work throughout the strategic planning process to align team members and secure their support.
Part 3: Strategy Development
We develop a customized and collaborative strategic planning meeting or workshop to confirm the mission, vision, and values of your business and create financial projections, and strategic priorities and plans.
Part 4: Implement and Plan
We provide you with a comprehensive Strategic Roadmap containing key elements of strategy and priorities; an action plan identifying key activities, players and schedules; and metrics and tracking tools that will help you measure your progress and success and successfully align your team.
Analysis
Successful companies, have a solid knowledge of their business through tracking the right metrics and applying the findings. We help you analyze your existing market and research data and identify gaps, and we provide our recommended implications and actions.
Research Synthesis and Application
We analyze data and synthesize it into key understandings to develop recommendations specific to you needs.
Competitive Market Intelligence
Our Wargaming/Competitive Scenario Planning framework immerses you into the world of your key competitors so you can anticipate their strategies and develop your own playbook for competitive advantage.
Consumer Research Plans/Insight Development
Based on evaluating what we know and what we do not know, we recommend research to address strategic needs, help manage that research, and develop insights.
Team Development
Employees are your greatest assets. How you lead, motivate and develop them has a direct impact on your business. We can help you assess and develop individual team members and lead your teams for more effective results.
Talent Assessment
Our Talent Assessment Tool identifies the strengths and opportunities of your teams and individuals, and make recommendations based on these findings.
Leadership Development/Roadmaps
We use results from the Talent Assessment Tool to create a custom development roadmap for an individual and his or her supervisor.
Training Development/Capabilities Development
We create custom training programs to meet your specific team development needs.
Communication
How and what you communicate with your customers is critical for reaching and connecting with them. We have years of experience in developing and executing brand communications that drive business growth.
Insight Development
Our process for uncovering an insight is both science and art. It requires deep knowledge of your consumer and continuously asking “Why?” to connect the dots.
Communication Strategy
We develop a strong communication strategy based on the competitive landscape, consumer insight, and brand point of difference.
Agency Management/Brief Development
We have a significant set of tips and tools for effective agency relationship based on our management of creative agencies of every size and scope. We also have years of experience in developing strong project and creative briefs.
Claims Development
Our proprietary claim-storming tools help to develop differentiated claims.
Innovation
A strong innovation pipeline keeps your brand relevant in a competitive landscape. We know what it takes to build a sustainable innovation strategy that drives growth.
Innovation Framework and Platforms
We have proven focused methods to build innovation that matters and fits your business strategy.
Ideation
Our approach to ideation ensures that ideas which are relevant to your business strategy are delivered to your target audiences.
Concept Development and Optimization
We can help you to develop, test, and optimize concepts that lead to relevant innovation that works.
Branding
Branding is the most efficient way to show potential customers what your business is about, how it is different and why they should choose you! Our 20 years of building brands gives us the experience to help you build yours.
Equity
We use consumer data to help you to realize the equity of your brand based and strengthen it.
Positioning
We help you maximize differentiated and ownable positioning to give you a competitive edge.
Value Proposition
A strong value proposition is necessary to win in the marketplace and we know how to help you to build one.
Management
We have managed and lead teams for various sized projects of all types. We understand how tight resources can be and we can help.
Interim Project Management
We can provide resources on which you may be short to drive projects to completion; from interim brand management duties, to leading cross functional teams as project managers. Whatever you need, we can help.